Power Profile: Rob Dixon

Rob Dixon currently serves as Ameren Missouri's vice president of Regulatory and Legislative Affairs.

Rob Dixon’s work at Ameren Missouri is shaped by his deep roots in both the state and the company. Raised in the St. Louis area, he grew up around the kind of work that quietly keeps communities running. His father spent nearly 40 years at Ameren Missouri as a lineman and in management, and some of Dixon’s earliest memories involve watching that work up close. 

“I feel like I grew up around Ameren,” Dixon said, adding that his brother has worked at Ameren for nearly 20 years and his wife’s grandfather retired from the company in the 1970s.

Today, he serves as the company's vice president of Regulatory and Legislative Affairs, acting as Ameren Missouri's chief advocate before the Missouri General Assembly, statewide officeholders and the state's public service commission. His journey from humble beginnings in St. Louis to senior leadership at one of the state's largest companies included numerous stops throughout the state and the world.

After graduating high school, Dixon joined the U.S. Marine Corps, and he served in Afghanistan following the Sept. 11 attacks before returning to Missouri to finish college.

“Two things really stand out to me from my time in the Marine Corps,” Dixon said. “The first is the sense of teamwork, what we called esprit de corps. The second is adaptability. You learn to improvise, adapt and overcome – both ideals are critical to our ability to be successful as a company.”

Throughout Dixon's career, he has remained rooted in these principles. Whether it was during his time as president and CEO of the Missouri Community College Association, executive vice president of the Springfield Missouri Chamber of Commerce or when he served as the director of the state's Department of Economic Development under Gov. Mike Parson, his background and experiences in working with teams to support growth across the state continue to influence him today. 

“Missouri and its communities are an incredible place to live and do business," said Dixon. "Our customers depend on us to provide the reliable and affordable energy that powers the quality of life here in our state. As a company, we must work together with lawmakers, regulators and stakeholders to ensure we are doing everything we can to responsibly move our state forward." 

In 2021, Dixon left his role as the director of the Missouri Department of Economic Development to join Ameren Missouri as the company's director of Community and Economic Development. While in this role, Dixon and his team played an important part in attracting new businesses to the Show-Me State, including several advanced manufacturers and data centers. Dixon held this role until he was promoted to his current position in December 2025. 

"From working with lawmakers on legislation expanding the GM plant in Wentzville to creating the Missouri One Start workforce training program, my career has given me a unique perspective on what makes our community a special place," said Dixon. "We cannot lose sight on what matters most – our customers. As a company, we must continue to do everything we can to provide reliable and affordable energy for Missourians."

That responsibility shapes how Dixon approaches his work. He sees it as stewardship, balancing long-term planning with day-to-day accountability and recognizing that decisions made today shape what customers and communities experience years from now.

"Our customers' needs are at the forefront of everything we do as a company," said Dixon. 

As Missouri heads into the 2026 legislative session, Dixon said his focus will be on educating lawmakers on how the company is implementing the policies included in 2025's Senate Bill 4. While this legislation included countless consumer protections and measures designed to promote responsible growth, it also included a measure establishing the framework for the company's large load tariff, commonly known as the Powering Missouri Growth Plan. Additionally, he plans to spend time advocating against proposals designed to undermine the state's regulated utility framework, which balances long-term planning, reliability and customer protections while keeping electric service reliable and affordable for customers.

"Missouri's utility regulatory framework provides certainty and has protected Missouri from the problems seen in other parts of the country – all while working to keep costs fair and reasonable here," said Dixon. "When compared to our peers, Ameren Missouri's residential electric rates are well below the Midwest and national averages."

Outside of work, Dixon’s life centers on family and time outdoors. He and his wife, Melanie, have been married since 2007, and their son, Eddie, is a high school sophomore. When schedules allow, the family spends weekends fishing, boating and enjoying time on the water.