Our privacy Policy

This notice explains our online information practices and the choices you can make about the way information is collected and used.

The information we collect:

POWERforward does not collect personally identifiable information about you through our website unless you voluntarily provide it.  At any time, you may opt-out of providing such personally identifiable information by simply not providing it or by discontinuing your use of the site.

Examples of personally identifiable information that you may provide to us while using our site include:

  • Name
  • E-mail address
  • Zip code

To improve our website, we collect information on the number of visits to our website, the length of time visitors spend on the website, the number of pages viewed and the domains from which visitors visit our website.  This information is only analyzed by us in the aggregate; it is not associated with any specific individuals.

How we use the information we collect

We use the information you voluntarily provide to:

  • Fulfill your request
  • Help you quickly find and/or receive information about energy issues
  • Help you to get involved in the fight for a clean energy future
  • Alert you to updated information and news
  • Answer your questions

Information sharing

POWERforward does not sell the personally identifiable information you provide nor share such information with third parties for the purpose of sending you communications unrelated to  POWERforward and energy issues..   Personally identifiable information collected through this site is not combined with other information collected by Ameren Missouri.

By providing personally identifiable information, you expressly consent to these privacy practices.  POWERforward reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.   For example, we may disclose personal information in the good faith belief that we are required to do so by law, or that doing so is reasonably necessary to comply with legal process, respond to any claims, or to protect the rights, property, or personal safety of POWERforward  or the public. 



POWERforward uses commercially reasonable,  industry-standard practices to protect your personally identifiable information from loss, misuse, alteration and destruction.  Such measures include firewalls and Secure Sockets Layers (SSL) to encrypt and protect certain sensitive transmissions of information.  However, no security system is fail-safe, and POWERforward cannot guarantee the information you provide will never be obtained by unauthorized persons.

Obtaining and correcting personally identifiable information

If you wish to obtain a copy of the personally identifiable information that we have obtained from you through your use of this site, or you believe that we have personally identifiable information about you that is in error or you wish to delete any personally identifiable information that we have obtained from you through your use of our site, please contact us using the information provided below.

Service Providers.

We may use and disclose information we have obtained through our website to service providers performing services on our behalf.  

International Use

We collect, processes and maintain information in the United States, where privacy laws may not be as protective as in your home country. If you are using the web site from outside of the United States, by providing personal information to us you are consenting to the transfer of the information to the United States for processing and maintaining in a manner consistent with this Privacy Policy.


Our web site is designed and intended for use by adults over the age of 18. In compliance with the Children’s Online Privacy Protection Act and fair information practices, we will not knowingly collect personal information regarding children under the age of 13. 

Changes To Our Privacy Policy

We may update this policy from time to time as our information practices are modified or changed. If we make any material changes to this policy, we will notify you here, and if we have your email address, we will notify you by e-mail prior to the change. We encourage you to periodically review this page for the latest information on our privacy practices.  


How to reach us

c/o Ameren Missouri
101 Madison Street
P.O. Box 780
Jefferson City, MO 65102